. 10 Ideas to Expand your Pet Grooming Business
As you consider this pet grooming business for sale, it might be useful to consider some marketing ideas that have worked for others and inquire if this company has ever tried them. (And even if they have, they might work quite differently once you put your own spin on them. Life changes all the time, especially as an area grows. Some things that didn’t work before may well now as the market matures.)
If you are a frequent reader of the blog, some of these concepts will be familiar to you. that’s because I believe that they work in a variety of retail situations, and that it is good to keep in mind the fundamentals, like
- Customer referral Program. Give your current customers an incentive to refer their friends. Maybe a discount on a next service, or a perk not usually available. The more fun you make the referral, the easier it is for your customers to follow through. This is the fastest and most enduring way to build a business. don’t forget to have everyone leave you a positive review online!
2. Update and Improve the current website. Most consumes are looking for new businesses on their phones. Is the website mobile-compliant? How is it optimized for search? Does it have the right language and tagging so that the business comes up in “near me” searches and questions about <city name> pet groomers? Plus, a fresh, clean website with large images and snappy copy makes the business seem alive and thriving.
3. Socialize. Marketing online doesn’t stop with just the website. There are social sites that need to be fed. Are you customers on Facebook – then the cute puppy videos and rogues’ gallery of fluffy clean animals needs to be updated there a couple of times a day. If it is Instagram or Twitter or… NBT (the Next Big Thing) you need to be there. The good news here is that this business is both highly visible and extremely appealing!

4. Expand The Menu of Services. See the gift box, er box, on the right hand column. (If you’r eon your mobile, it will be lower down)
5. Network with similarly aligned businesses. Vets, Boarding places, Dog Parks, Adult Ed, etc.
6. Community Events – how can you fit in and add value?
7. Promotional Products that your customer will use to carry your logo around for you.
8. Special contests, Giveaways, Promotions – often seasonally related, but there are all sorts of holidays…and some can create an unusual amount of buzz. Who would have thought that Talk Like a Pirate Day would take off?
9. Frequent Users Plan – aka Customer Loyalty Program. And again, how you reward your customers is entirely up to you. An original idea might be a special treat that the dog likes best, that only you as its groomer knows. Or a varying gift box along the lines of a Bark Box.
10. First Timers Offer. You will see hairdressers offer a coupon or glaze/treatment as an “extra” for first timers. For pet grooming there will be something similar. Consider a skin conditioning or a special treatment that would normally be an up-sell.